In today’s market, customers expect a seamless shopping experience across both online and in-store platforms. This shift is driving the digital transformation of the retail industry. Retailers are increasingly seeking tools that offer personalized recommendations and help users find products quickly. To meet these demands, many are turning to cloud technologies.
Google Cloud has made significant strides in this space, partnering with retailers worldwide to address various challenges, enhance customer experiences, and meet evolving needs. Major brands like IKEA, Carrefour, Shopify, Ocado, METRO, Ulta, and Kohl’s are already utilizing Google Cloud technologies for e-commerce hosting, data analytics, machine learning, and workforce transformation to better serve their customers.
Google Cloud for Retail is a specialized initiative from Google offering a comprehensive suite of solutions designed to help retailers harness the power of the cloud for specific needs—from store operations to merchandising, customer acquisition, and retention. The solutions are built around six key areas to support retailers in adopting cloud technologies:
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